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News

26
May

Performing, light and stylish: it’s the Atojo boot in a new, limited edition snakeskin print The Sixties are back! Stylish animal prints are making a splash on the high fashion runways and if tiger and zebra prints have become must-haves, the real new trend this season is a return to python: eclectic snakeskin prints make […]

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19
May

Alpha®, revolution in a gilet. Ultra-light, temperature-regulating and windproof, it can be folded and popped handily into a small space such as a pocket. This gilet is made from Polartec® Alpha®, a patented fabric with an advanced insulation system combined with innovative air-exchange technology to ensure regulated temperature and superior breathability at times of peak […]

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14
May

Don’t miss out on the all-new Sidi Sixty in a unique and flashy gold-colored version, which was initially intended exclusively for Egan Bernal, the 2019 winner of the 106th edition of the Tour de France. This young Colombian talent made it to the Olympus of the greats at the tender age of twenty-two, becoming the […]

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01
May

The perfect combination of technology, elegance and style underpins the PSN collection – and this bestseller from La Passione Cycling Couture now sports with some great new features. Available in a range of attractive new colours, the jersey offers even better breathability. The particularly hardwearing and stretchy fabric – created through the latest technology and […]

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01
Apr

Differences have never been a problem. Professional or not, performance-oriented or otherwise, La Passione Cycling Couture has created their collections keeping in consideration every possible need. Experience and obsessive research into innovation available to any type of cyclist. The materials guarantee the highest standards of quality and comfort, regardless of the route and the hours […]

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13
Mar

In sixty years of life and adventures of the Treviso brand, the Sidi logo has come a long way, just like the company’s indefatigable founder. The iconic red swirl has supported plenty of motorcycling and cycling champions since the beginning of their careers, but not everybody knows the fun fact behind its inception. The moment […]

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11
Mar

ATCommunication is pleased to announce our partnership with La Passione Cycling Couture. The communications firm has been working in the Cycling Industry for decades; now we will be handling Media Relations for the Digital-Native-Vertical Brand that is transforming the clothing world with a new, direct-to-consumer approach. The business model intends to surpass the classic distribution process by […]

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18
Jan

“Dreams are part of our life, they complete us. Which of us has ever had a dream and not attempted to make it come true?” This is the concept behind #WegaDreamReal, the new Wega campaign that narrates the stories of men and women that have decided to follow their dream in their search for excellence, creating some truly […]

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