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Dolomiti Stars

Client Description

Dolomiti Stars is a tourist resort in the Alto Agordino, in the Province of Belluno, that comprises the ski areas of SkiCivetta (Alleghe, Selva di Cadore and Val di Zoldo), Falcade, Arabba and Marmolada. The tourism consortium manages and coordinates relations between the different areas, valley resorts and institutions. Since the year 2000 the goal of Dolomiti Stars has been to incentivize tourism and promote the territory in synergy with other enterprises like the Consorzio Dolomiti, the Province of Belluno and the Veneto Region. Dolomiti Stars offers about 35,000 beds in accommodations of varying categories. In this veritable winter paradise efficient programmed snow cannons guarantee that slopes are open from December to April, covering 250 km of slopes that are part of one of the largest skiing carousels in the world, the Dolomiti Superski. In summer the Dolomiti Stars territory becomes the perfect destination for trekking and hikes and it is especially appealing to two wheel fanatics, whether on road or on mountain bike. There are many cycling events that come to the territory every year: the Giro d’Italia, the famous pairs’ stage race called the Transalp, the Sella Ronda Bike Day and then the gran fondo events, with the Marathon of the Dolomites and the Dolomiti Classic-Arabba.

 

 

Project Description

ATCommunication takes care of national and international media relations by sending out bulletins and releases. Other press office duties include the creation of press files for summer/winter events, news for the website, updates and increasing attention to social network channels. We handle communication with the media as well as internal communication with newsletters for all associates. ATCommunication also developed a local bulletin, the “Dolomiti Stars News”, in weekly summer and winter editions, in Italian and English, for tourists visiting the territory and for the media. Plus we produce catalogues and leaflets and coordinate other paper products and graphic support. The press office supports the staff at the Dolomiti Stars’ business offices in the organization of workshops and educational seminars (for sector workers and the media) and participate in sector trade fairs, collaborating with press offices of other entities tied to the Dolomiti Stars, like the Consorzio Dolomiti and Dolomiti Superski. The press office is active in the organization of skiing and cycling events as well.

 

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