Here is a machine born from a new concept, which combines the tradition of Italian coffee with the ease of a super-automatic: the Astoria HYbrid brings an entirely new approach to the method behind a great espresso. As a synthesis of the contemporary evolution in coffee machines, HYbrid associates elevated productivity with many technical innovations, including the ergonomic insertion of the filter holder with an automatic locking mechanism and an on-demand grinding system.
ATCommunication has supported HYbrid with a long term project that has followed the various phases of development and promotion of the product. ATCommunication constructed the official website: www.hybridastoria.com, providing input to the creation and development of the logo. We coordinated the photographic and video documentation project as well, creating technical and testimonial videos targeted at communications on the web and at trade fairs. In addition to the activities of a press office, ATCommunication supervised the development of p.o.p. materials and paper support (leaflets, invitations, banners, newsletters) and the creation of a line of personalized gadgets.