Client Description

Sidi Sport is a world leader in the production of cycling shoes and boots for motorcycling, which are the company’s core business. Tradition, innovation, comfort and design have always been a must behind Sidi collections. The company has headquarters in Maser, in the heart of Marca Trevigiana. It was founded in 1960 and has developed thanks to the commitment and intuition of its founder, Dino Signori, who has lead the company for more than 50 years, motivated by his passion for sport and amazing entrepreneurial spirit.
Their shoes are developed for champions but then made available to the wider public who are passionate about cycling and motorcycling as a lifestyle. Countless sports legends from the worlds of cycling and motorcycling, yesterday and today, have signed their names in the annals of their categories while wearing Sidi Sport shoes on their feet. Sidi ranks include champions from the world of road racing like Oscar Freire and Paolo Bettini, the king of time trials Tony Martin, mountain bike stars Julien Absalon and Nino Schurter, motocross phenomena Stefan Everts and Antonio Cairoli and Loris Capirossi in the World series; these are just a few names among a long list of champions that made their dreams come true on two wheels, along with Sidi Sport; and many of them still have dreams left to fulfil.


Project Description

ATCommunication takes care of all aspects of communication for Sidi Sport, starting with press office services covering both cycling and motorcycling. We send out press releases about new products and innovations, as well as the successful enterprises of Sidi-branded champions with constant updates, in Italian and English, on the news and events page of their website: www.sidisport.com. We handle communication towards the media but also internal communications shared with Sidi distributors throughout the world. Special attention is also paid to Twitter, with its thousands of followers who represent a direct channel for Sidi champions to come into contact with the wider public and their fans.
ATCommunication also collaborates with marketing and graphics in the production of media campaigns. We can be found on the ground for representation at trade fairs and other events where the Sidi brand enjoys ample visibility, like the Giro d’Italia and other major races, where we meet with cycling and motorcycling distributors. We also coordinate  company visits by branded champions, with professional video and photo shoots, press conferences and much more.


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