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Tour de Pologne

Client Description

The Tour de Pologne is not only one of the biggest sports events in Poland, it is also the most important cycling race in all of Eastern Europe. The Polish stage race has a long standing tradition, started in 1928. Since 2005 it has been part of the calendar for the UCI World Tour, the world’s cycling elite, thanks to the hard work and commitment of its organizer, Czeslaw Lang, who won the silver medal in cycling at the 1980 Moscow Olympics. Lang is head of the staff at Lang Team. With his charisma and commitment year after year, not only has he developed the race, he has contributed to increasing the entire Polish cycling movement. The Tour de Pologne is taking on an increasingly international dimension (as the numbers show: crowds of more than 2,500,000 spectators along the roads, along with 36,000,000 global TV viewers who watch the race on Polish channel TVP and via satellite around the world on Eurosport, plus the surrounding media circus with more than 100 accredited journalists); so much so that in 2013, for the first time in its history, the race kicked off from beyond its borders, choosing to start in Trentino, in the Italian Dolomites.

 

Project Description

ATCommunication is a reference point for the international media. We handle communications and media relations throughout the entire year. On field during the race we provide the press office services that send out media releases and website updates. We also manage and develop social networks, with Facebook and Twitter (with almost 5 thousand followers) where there is also the possibility to follow live feed from the race.   ATCommunication offers multimedia service as well, producing and broadcasting video images featuring backstage access to the different stages and interviews with the stars of the race every day. We also provide professional photography service.

 

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