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Wega

Client Description

WEGA MACCHINE PER CAFFÈ was founded in 1985 with the aim of producing quality professional espresso coffee machines. A leader in the sector, Wega enjoys a worldwide presence in 130 countries and headquarters in the USA (Greensboro), as well as offices in France. The main factory in Susegana (TV) covers a surface area of 20,000 m² and is currently the largest single factory for espresso coffee machines in the world. Wega’s green awareness translates into its optimized production processes, according to the philosophy of lean manufacturing. The Wegaconcept machine, a professional coffee machine with reduced consumption processes, is actually the maximum expression of energy-saving technology from the Wega house. The product range is completed by a line of grinders and coffee products correlated to the Wega brand.

 

Project Description

ATCommunication enhances the traditional activities of a press office – press release mailings, institutional and production press file editing, media relations – with a wide range of services, backed up with strategic consulting tied to the company’s main promotional initiatives. Web services include the creation of a new company website and the development of a corporate blog, part of a constantly evolving digital strategy distributed over the main social channels and mobile apps. On a visual and corporate identity level, ATCommunication also participates in the development of coordinated lines, company profiles, catalogues, leaflets and p.o.p. materials while also managing the internal bimonthly, bilingual  newsletter called “Pausa Caffè” – “Coffee Break”. ATCommunication is also the partner of reference for sponsorships and  product placement activities and we oversee the management and organization of photo and video shoots.

 

 

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